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Scalable platform enables dynamic updates, personalization of content
May 18, 2012
By: DAVID SAVASTANO
Editor, Ink World Magazine
Identive Group, Inc. announced the release of its cloud-based near field communication (NFC) tag management platform, which allows advertisers, retailers and organizations in the education, hospitality and other markets to manage the delivery of dynamic, targeted content and services to consumers’ NFC-enabled mobile devices. The new platform was launched at the NFC Solutions Summit, a conference and showcase for the latest developments in NFC technology being held May 22-24 in Burlingame, CA. ...
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